I absolutely love this bra! From the moment that I put it on, I could feel the softness, suppprt and comfort. I am a straight, married male and I have natural 38C breasts, though I am trim and athletic. I have worn bras all day for years to support my breasts. I have never owned a non-underwire bra. All of my wife's bras are non-underwire and she told me one morning as we were dressing that her bras were very comfortable and I should try a non-underwire bra sometime. I saw these on Amazon. I purchased an XL (I am 38C) and the fit is absolutely perfect! The cups mold nicely to my shape. There is plenty of stretch and adjustment in the band and straps for a tailored fit. As a nice feminine touch, there is scalloping along the cups! These are definitely a daily wear for me! I initially purchased the beige and pink, and now I just ordered the black. I decided that I will order one more of each to have on hand. Ladies, you will absolutely love these bras. If your husband has breasts like me, consider helping him by fitting him in one of these bras. It might be a game changer for him in terms of comfort and support!